Discovery Workshops - Sessions with marketing, operations, and CX teams to capture requirements
Who Benefits
LeadershipMarketing
eCommerce Platform Strategy for a DTC Skincare Brand: Selection, Risk Audit & Roadmap
This case study shows how our eCommerce consulting services team delivered eCommerce platform strategy consulting for a DTC skincare brand, helping it choose the right platform with confidence. It covers the platform scorecard, migration risk audit, and phased roadmap for brands weighing Shopify Plus, Magento, or headless commerce. See more of our work for eCommerce & Retail brands.
Industry
Beauty & Skincare DTC
Focus Area
Shopify Plus
Core Technology
Magento 2 / Adobe Commerce
Frontend / Interface
Headless commerce
Planning
Miro+draw.io
Outcomes
Outcomes
Confident Platform Decision
A weighted scorecard gave leadership a single agreed platform recommendation
Reduced Migration Risk
The audit flagged [N] high-risk URL and integration issues before any build began
Clear Three-Year Cost View
The TCO model showed a [X%] cost difference between options
Faster Vendor Decisions
The vendor shortlist cut evaluation time from [X weeks] to [Y weeks]
BUSINESS CHALLENGES
Challenge
Unclear Platform Direction
Root Cause
The team debated Shopify, Magento, and headless with no shared decision criteria
Business Impact
Decisions stalled, and replatforming risk kept growing
Challenge
Outgrowing the Current Store
Root Cause
A custom-coded storefront hit limits on subscriptions and bundles
Business Impact
Growth campaigns needed workarounds and launched slowly
Challenge
Vendor Overload
Root Cause
Dozens of apps, agencies, and tools made overlapping claims
Business Impact
Leadership could not compare cost or fit objectively
Challenge
Hidden Migration Risk
Root Cause
No audit of catalogue, SEO equity, or integrations existed
Business Impact
Fear of traffic loss and downtime delayed action
Challenge
No Phased Roadmap
Root Cause
A wishlist of features existed without sequencing or budgets
Business Impact
Spend was unfocused and ROI was hard to defend
SOLUTION APPROACH
Evidence-Based Platform Scorecard
What We Did: Scored Shopify Plus, Magento, and headless options against weighted business criteria
Why It Matters: Turns a debate into a defensible decision
Migration Risk Audit
What We Did: Audited catalogue, URLs, integrations, and organic traffic before any build commitment
Why It Matters: Protects revenue and SEO equity from day one
Phased 6-Month Roadmap
What We Did: Sequenced quick wins, foundation work, and growth features with budget ranges
Why It Matters: Gives leadership a clear plan and staged investment
USE CASES DELIVERED
Platform Scorecard - Weighted comparison of platforms on cost, scalability, and fit
Who Benefits
Leadership
Vendor & App Evaluation - Shortlist and rating of payments, subscriptions, and search vendors
Who Benefits
Operations
SEO & URL Migration Audit - Inventory of ranking pages and redirect requirements
Who Benefits
Marketing
Total Cost of Ownership Model - Three-year cost comparison across platform options
Who Benefits
Finance
Integration Map - Diagram of ERP, CRM, 3PL, and email touchpoints
Who Benefits
Technical Teams
Phased Delivery Roadmap - Quarterly plan with dependencies, owners, and budget ranges
Who Benefits
Leadership
Technologies and Tools
Core Platform
Shopify Plus
Storefront
Magento 2
Adobe Commerce
Assessment
Headless Commerce
Analysis
Google Analytics 4
Google Search Console
Lighthouse
Planning
Miro
Draw.io
Deliverables
Excel Scorecards
TCO Models
Business Outcomes
Confident Platform Decision
A weighted scorecard gave leadership a single agreed platform recommendation
Reduced Migration Risk
The audit flagged [N] high-risk URL and integration issues before any build began
Clear Three-Year Cost View
The TCO model showed a [X%] cost difference between options
Faster Vendor Decisions
The vendor shortlist cut evaluation time from [X weeks] to [Y weeks]
Actionable 6-Month Roadmap
A phased plan with [N] prioritised initiatives and budget ranges
Stronger Internal Alignment
Shared criteria reduced decision rework across teams
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eCommerce Platform Strategy for a DTC Skincare Brand
It is a structured engagement that helps a brand compare platforms, audit migration risk, and build a phased roadmap before committing to a replatform or major build.
We score each option against weighted criteria such as catalogue complexity, subscriptions, integrations, team skills, and three-year cost, so the recommendation rests on evidence rather than preference.
It covers catalogue and data quality, ranking URLs and redirects, integrations, analytics tracking, and checkout dependencies. Each risk is rated and given an owner.
Timelines vary by scope, but discovery, scoring, and a roadmap typically take a few weeks, depending on how many stakeholders and systems are involved.
It compares platform options over three years, so finance can see the full cost of each path rather than just the licence or build price. This gives leadership a defensible basis for the decision.
Yes. Once the platform decision and roadmap are agreed upon, our team can move into Shopify or Magento development and migration, working from the same scorecard and risk audit.
Weighing a replatform and unsure which way to go?
Talk to our eCommerce experts and let our eCommerce consulting services team build the scorecard, risk audit, and roadmap for your brand.
Talk to the Cinovic team