A Multi-Brand Magento Platform for Pet Food eCommerce

Multi-Brand Duplication

Root Cause: Four independent brands needed to run from a single Magento installation without duplicating code or data.

Business Impact: Without a shared architecture, each brand would require its own codebase, multiplying maintenance costs.

Recurring Purchase Support

Root Cause: Pet food is a repeat-purchase category, but there was no way for customers to reorder automatically.

Business Impact: Customers had to manually reorder every time, creating friction and limiting repeat revenue.

Cold-Chain Shipping Complexity

Root Cause: Raw and fresh pet food lines needed temperature-controlled shipping rules beyond standard carrier logic, requiring temperature-controlled shipping that Magento rarely supports out of the box.

Business Impact: Incorrect shipping handling risked spoiled deliveries and increased customer complaints.

Specialist Breeder & Litter Programmes

Root Cause: Breeder registration and puppy/kitten litter workflows didn't map to standard Magento customer or order flows.

Business Impact: Without custom workflows, breeder and litter management would require manual, off-platform handling.

Multiple UK Payment Methods

Root Cause: Customers expected Direct Debit alongside card payments, each with different processing and tokenisation needs.

Business Impact: Missing payment options could mean lost sales, especially for subscription-based Direct Debit customers.

Shared Codebase, Independent Brand Themes

What We Did: Built a theme hierarchy from Hyva Default to a shared base theme to brand-specific themes for each of the four storefronts, using Magento theme inheritance multi-brand patterns as the backbone of the multi-store eCommerce architecture.

Why It Matters: Each brand keeps its own look and navigation while sharing backend logic, cutting duplication and maintenance effort.

Centralised ViewModels & CMS Content

What We Did: Built a shared Menu ViewModel for store-specific navigation, plus a CMS-driven homepage Magento setup for promotional content per brand.

Why It Matters: Business users manage promotional content per brand without code deployments, and navigation logic stays in one place.

Modular Business Logic

What We Did: Developed modular custom Magento modules for breeders, litter programmes, feeding guides, shipping, and inventory.

Why It Matters: Non-standard workflows like puppy-litter registration run natively inside Magento without fragile workarounds.

• Four Storefronts, One Backend: Delivered four branded storefronts from a single Magento 2 installation with shared infrastructure.

• Lighter, Faster Frontend: A modern theme and JS framework replaced the heavier legacy frontend stack across all brands.

• Automated Recurring Revenue: Recurring order management Magento workflows now handle subscription, shipping, reporting, and invoicing automatically across brands.

• Business-Led Content Updates: A CMS-driven homepage Magento setup lets marketing teams update content without a code deployment.

• Reduced Storefront Load: Inventory synchronisation moved to scheduled background processing instead of running during storefront requests.

• Scalable for New Brands: The multi-store architecture minimises duplication, making it easier to add or extend brands later.