Catalogue & Variant Migration - Products, attributes, swatches, and media moved with validation
Who Benefits
MerchandisingData Migration
Shopify to Magento 2 Migration: Zero Data Loss for a Growing Apparel Brand
This case study shows how our eCommerce migration services team handles a Shopify to Magento migration for a growing apparel brand without losing data or search rankings. It covers catalogue and order migration, 301 redirect mapping, wholesale pricing, and a fast Hyva storefront. See more of our work for eCommerce & Retail brands.
Industry
Fashion & Apparel eCommerce
Core Platform
Magento 2, PHP 8.2+
Storefront
Hyva Theme, Alpine.js, Tailwind CSS
Migration
Data Migration Scripts
Infrastructure
Varnish / Full Page Cache
Outcomes
Outcomes
Data continuity
3,200 products, 28,000 customers, 85,000 orders migrated with validation
Organic traffic
Within 7% of pre-migration levels
Mobile load time
Mobile load time improved from 4.8 s to 2.1 s
Monthly cost cut
Reduced reliance on paid apps, cutting monthly costs by 18%
BUSINESS CHALLENGES
Challenge
Platform Limits on a Complex Catalogue
Root Cause
A large size, colour, and fit catalogue strained Shopify's variant limits
Business Impact
Merchandising was restricted, and product pages were compromised
Challenge
Rising App and Transaction Costs
Root Cause
Growth added apps and fees for features Magento handles natively
Business Impact
Margins tightened as revenue grew
Challenge
Limited B2B and Custom Pricing
Business Impact
No native tiered pricing or customer-group logic existed
Root Cause
Wholesale customers were served manually
Challenge
Fear of Losing Data and SEO
Business Impact
Concern about missing orders, customers, and redirects during cutover
Root Cause
Migration was postponed for months
Challenge
Slow Storefront Performance
Business Impact
Theme and app scripts slowed mobile pages
Root Cause
Mobile shoppers abandoned category and product pages
SOLUTION APPROACH
Zero-Data-Loss Migration Plan
What We Did
Mapped and validated products, customers, orders, and reviews using test imports
Why It Matters
Protects history and customer trust
SEO-Safe Cutover
What We Did
Built a 301 redirect map, preserved metadata, and monitored rankings
Why It Matters
Prevents traffic loss after launch
Hyva Performance-First Storefront
What We Did
Built the new storefront on Hyva with Alpine.js and Tailwind CSS
Why It Matters
Delivers speed gains as part of the move
USE CASES DELIVERED
Customer & Order History Import - Accounts and order history retained with a password reset flow
Who Benefits
Customers, SupportData Migration
301 Redirect Mapping - Every legacy URL mapped to its new destination
Who Benefits
MarketingSEO
Hyva Storefront Build - Fast PLP, PDP, and checkout built on Hyva
Who Benefits
CustomersCore Experience
Custom Pricing & Customer Groups - Tiered and wholesale pricing configured natively
Who Benefits
SalesB2B Commerce
Payment & Shipping Reconnection - Gateways and carriers were reconfigured and tested
Who Benefits
OperationsIntegrations
Staged Cutover & Rollback Plan - Rehearsed go-live with rollback checkpoints
Who Benefits
OperationsDelivery
Technologies and Tools
Core Platform
Magento 2
PHP 8.2+
Storefront
Hyva Theme
Alpine.js
Tailwind CSS
Migration
Data Migration Scripts
Infrastructure
Varnish / Full Page Cache
SEO
Screaming Frog & Search Console
Tools
Git, Composer, Lighthouse
BUSINESS OUTCOMES
Complete Data Continuity
3,200 products, 28,000 customers, 85,000 orders
Organic Traffic Protected
Organic sessions held within 7% of pre-migration levels
Faster Mobile Pages
Mobile load time improved from 4.8 to 2.1 s
Lower Running Costs
Reduced reliance on paid apps, cutting monthly costs by 18%
Wholesale Enabled
Tiered pricing and customer groups live for B2B buyers
Smooth Go-Live
Cutover completed with 2 hours of downtime
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Frequently Asked Questions About Shopify to Magento 2 Migration
Brands with large catalogues, complex variants, custom pricing, or B2B needs often outgrow Shopify's limits and app costs. Magento 2 offers deeper native flexibility.
We map every legacy URL to a 301 redirect, preserve metadata and structured data, and monitor rankings and crawl errors before and after launch.
In most cases yes. Data is mapped, test-imported, and validated before cutover. Customer passwords usually cannot transfer, so accounts use a reset flow.
Hyva replaces the heavy default theme with a lightweight frontend built on Alpine.js and Tailwind CSS, which reduces JavaScript and CSS payload and helps page speed.
Timelines vary with catalogue size, number of integrations, custom pricing needs, and storefront scope. A mapped plan with test imports and a rehearsed cutover gives a reliable estimate before any build begins.
We use a staged cutover with a rehearsed go-live and rollback checkpoints, so any issue can be reversed quickly and downtime stays as short as possible.
Planning to leave Shopify without risking your data or rankings
Talk to our eCommerce experts and let our eCommerce migration services team plan a safe move to Magento 2.