Shopify to Magento 2 migration with a Hyva storefront for a growing apparel brand card image

Shopify to Magento 2 Migration: Zero Data Loss for a Growing Apparel Brand

This case study shows how our eCommerce migration services team handles a Shopify to Magento migration for a growing apparel brand without losing data or search rankings. It covers catalogue and order migration, 301 redirect mapping, wholesale pricing, and a fast Hyva storefront. See more of our work for eCommerce & Retail brands.

Industry

Fashion & Apparel eCommerce

Core Platform

Magento 2, PHP 8.2+

Storefront

Hyva Theme, Alpine.js, Tailwind CSS

Migration

Data Migration Scripts

Infrastructure

Varnish / Full Page Cache

Outcomes

Data continuity

3,200 products, 28,000 customers, 85,000 orders migrated with validation

Organic traffic

Within 7% of pre-migration levels

Mobile load time

Mobile load time improved from 4.8 s to 2.1 s

Monthly cost cut

Reduced reliance on paid apps, cutting monthly costs by 18%

BUSINESS CHALLENGES

Challenge
Platform Limits on a Complex Catalogue

Root Cause
A large size, colour, and fit catalogue strained Shopify's variant limits

Business Impact
Merchandising was restricted, and product pages were compromised

Challenge
Rising App and Transaction Costs

Root Cause
Growth added apps and fees for features Magento handles natively

Business Impact
Margins tightened as revenue grew

Challenge
Limited B2B and Custom Pricing

Business Impact
No native tiered pricing or customer-group logic existed

Root Cause
Wholesale customers were served manually

Challenge
Fear of Losing Data and SEO

Business Impact
Concern about missing orders, customers, and redirects during cutover

Root Cause
Migration was postponed for months

Challenge
Slow Storefront Performance

Business Impact
Theme and app scripts slowed mobile pages

Root Cause
Mobile shoppers abandoned category and product pages







SOLUTION APPROACH

Zero-Data-Loss Migration Plan

What We Did
Mapped and validated products, customers, orders, and reviews using test imports

Why It Matters
Protects history and customer trust

SEO-Safe Cutover

What We Did
Built a 301 redirect map, preserved metadata, and monitored rankings

Why It Matters
Prevents traffic loss after launch

Hyva Performance-First Storefront

What We Did
Built the new storefront on Hyva with Alpine.js and Tailwind CSS

Why It Matters
Delivers speed gains as part of the move

USE CASES DELIVERED

Catalogue & Variant Migration - Products, attributes, swatches, and media moved with validation


Who Benefits
MerchandisingData Migration

Customer & Order History Import - Accounts and order history retained with a password reset flow


Who Benefits
Customers, SupportData Migration

301 Redirect Mapping - Every legacy URL mapped to its new destination


Who Benefits
MarketingSEO

Hyva Storefront Build - Fast PLP, PDP, and checkout built on Hyva


Who Benefits
CustomersCore Experience

Custom Pricing & Customer Groups - Tiered and wholesale pricing configured natively


Who Benefits
SalesB2B Commerce

Payment & Shipping Reconnection - Gateways and carriers were reconfigured and tested


Who Benefits
OperationsIntegrations

Staged Cutover & Rollback Plan - Rehearsed go-live with rollback checkpoints


Who Benefits
OperationsDelivery

Technologies and Tools

Core Platform

Magento 2
PHP 8.2+

Storefront

Hyva Theme
Alpine.js
Tailwind CSS

Migration

Data Migration Scripts

Infrastructure

Varnish / Full Page Cache

SEO

Screaming Frog & Search Console

Tools

Git, Composer, Lighthouse

BUSINESS OUTCOMES

Complete Data Continuity
3,200 products, 28,000 customers, 85,000 orders

Organic Traffic Protected
Organic sessions held within 7% of pre-migration levels

Faster Mobile Pages
Mobile load time improved from 4.8 to 2.1 s

Lower Running Costs
Reduced reliance on paid apps, cutting monthly costs by 18%

Wholesale Enabled
Tiered pricing and customer groups live for B2B buyers

Smooth Go-Live
Cutover completed with 2 hours of downtime

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Frequently Asked Questions About Shopify to Magento 2 Migration

Brands with large catalogues, complex variants, custom pricing, or B2B needs often outgrow Shopify's limits and app costs. Magento 2 offers deeper native flexibility.

We map every legacy URL to a 301 redirect, preserve metadata and structured data, and monitor rankings and crawl errors before and after launch.

In most cases yes. Data is mapped, test-imported, and validated before cutover. Customer passwords usually cannot transfer, so accounts use a reset flow.

Hyva replaces the heavy default theme with a lightweight frontend built on Alpine.js and Tailwind CSS, which reduces JavaScript and CSS payload and helps page speed.

Timelines vary with catalogue size, number of integrations, custom pricing needs, and storefront scope. A mapped plan with test imports and a rehearsed cutover gives a reliable estimate before any build begins.

We use a staged cutover with a rehearsed go-live and rollback checkpoints, so any issue can be reversed quickly and downtime stays as short as possible.

Planning to leave Shopify without risking your data or rankings

Talk to our eCommerce experts and let our eCommerce migration services team plan a safe move to Magento 2.