Prescription Upload - Customers submit prescription details during checkout, removing back-and-forth and keeping the order moving
Who Benefits
Prescription Upload
Casestudy
Optical Retail & Contact Lens Commerce Platform
Industry
Optical Retail
Industry
Optical Retail
Focus Area
Contact Lens eCommerce
Core Platform
Magento 2
Frontend
Hyva + Tailwind CSS + Alpine.js
Outcomes
Outcomes
Less Duplicate Data Entry
Cross-team order data is unified — sales, warehouse, and finance work from the same source without re-entering information
Cleaner Department Handoffs
Structured order lifecycle with clear state transitions means teams receive complete, actionable data, not partial updates
Better Stock & Prescription Control
Multi-source allocation and prescription validation are automated — reducing manual checks and stock mismatches
Earlier Error Detection
Checks for delivery eligibility, stock availability, and prescription completeness happen at order entry — not after fulfilment
BUSINESS CHALLENGES
Pain points that drove the optical commerce platform build
Complex Prescription Ordering
Root Cause:-
Optical products require prescription matching, guided selection, and product-specific details before checkout can proceed
Business Impact:-
Customers drop off without guidance; orders stall waiting for prescription data collected separately
Inventory Spread Across Multiple Sources
Root Cause:-
Stock sits in different warehouses and locations without a unified allocation logic
Business Impact:-
Orders either get delayed or incorrectly marked as unavailable despite stock existing elsewhere
Backorder Handling Losing Sales on Partial Availability
Root Cause:-
No system to separate available items from backordered ones within the same order
Business Impact:-
Customers lose access to in-stock items because part of the order is pending reducing revenue
Siloed Teams & Manual Handoffs
Root Cause:-
Sales, warehouse, support, and finance each tracked orders independently with no shared system
Business Impact:-
Duplicate data entry, missed updates, and slow resolution across departments
Managers Lacked Real-Time Operational Visibility
Root Cause:-
No central dashboard for order status, allocation decisions, or delivery timelines
Business Impact:-
Leadership reacted to problems rather than preventing them impacting SLAs and customer satisfaction
SOLUTION APPROACH
Principle
Process-First Design
What We Did
Mapped the actual business workflow: prescription intake, stock checking, order splitting, team handoffs before writing a single line of code
Why It Matters
Ensures the platform solves real operational problems rather than adding technology for its own sake
Principle
Embedded Business Logic in Magento 2
What We Did
Built custom Magento 2 modules that enforce allocation rules, prescription flows, and backorder logic directly within the order lifecycle
USE CASES DELIVERED
Eye Power Capture - Structured fields capture lens-specific eye power details up front, so the right product matches the right prescription
Who Benefits
Customers, Operations
Phone or Email Sign-In - Flexible login using a phone number or email reduces sign-up friction and supports higher repeat purchase rates
Who Benefits
Customers
Pincode & Delivery Checks - Real-time address validation confirms delivery eligibility before checkout is completed setting accurate expectations
Who Benefits
Customers, Logistics
Customers, Logistics - Separate pricing tiers for retail, repeat buyers, and B2B accounts managed automatically without manual overrides
Who Benefits
Sales, Finance
Purchase Limit Controls - Order quantity limits protect high-demand stock and prevent bulk buying from disrupting availability for regular customers
Who Benefits
Operations, Sales
Multi-Source Inventory Alloc. - Stock is allocated intelligently across multiple warehouse locations to maximise fulfillment speed without creating shortages
Who Benefits
Warehouse, Operations
Backorder Handling & Timing - Available items ship immediately while pending stock is tracked as a backorder with a clear delivery expectation shown to the customer
Who Benefits
Customers, Warehouse
Subscription & Auto-Delivery - Recurring order flows keep customers supplied automatically particularly valuable for high-frequency lens reorders
Who Benefits
Customers, Sales
Technologies and Tools
Core Platform
Custom Magento Modules
Storefront & Admin
Knockout.js + RequireJS
DataTables
Integrations
Payment Gateway
Shipping & Returns Tools
GeoIP + Pincode Validation
Email & Notifications
Scheduled Cron Jobs
BUSINESS OUTCOMES
Less Duplicate Data Entry
Cross-team order data is unified; sales, warehouse, and finance work from the same source without re-entering information
Cleaner Department Handoffs
Structured order lifecycle with clear state transitions means teams receive complete, actionable data not partial updates
Better Stock & Prescription Control
Multi-source allocation and prescription validation are automated — reducing manual checks and stock mismatches
Earlier Error Detection
Checks for delivery eligibility, stock availability, and prescription completeness happen at order entry — not after fulfilment
Stronger Manager Visibility
Real-time admin reporting across open orders, backorder queues, and allocation status gives leadership faster decision-making ability
Faster Urgent Order Handling
Urgent child orders can be raised and routed to alternate sources immediately — without waiting for the next scheduled processing run
Recent Case Studies
Optimize your cloud infrastructure, implement robust solutions, and stay ahead of trends with our resource hub.
Hospitality & Retail
Gift Voucher Management Platform | Case Study
Discover how a gift voucher management platform helps businesses manage digital vouchers, redemptions, transactions, and customer experiences efficiently.
View Case Study
Restaurants & Hospitality
OCR Document Capture for Restaurant Invoices, Receipts & Paperwork
Discover how OCR document capture helps restaurants digitize invoices, receipts, and paperwork for faster, easier document management.
View Case Study
LMS
LMS For Product Training & User Awareness
Branded external learning platform for SaaS products, customer onboarding, partner certification, and reseller training, zero per-seat costs
View Case Study
Let's Talk
See Cinovic's Expertise in Action Book Your Free 15-Minute Development Demo
Join 100+ teams scaling with Cinovic. Fill out the form below to get personalised tour of the platform.
Frequently Asked Questions About Optical Retail & Contact Lens Commerce Platform
It is a digital commerce platform designed to help optical retailers manage and sell contact lenses, eyewear, and related products through an online shopping experience.
Key features can include product catalog management, contact lens specifications, prescription handling, customer accounts, online ordering, payments, inventory management, and order tracking.
Customers can easily browse products, select the appropriate options, manage prescription details, place orders, and track purchases through a streamlined digital experience.
Yes. A contact lens commerce platform can be designed to capture and manage prescription-related information, helping customers provide the details required for their orders.
Yes. The platform can be integrated with systems such as inventory management, ERP, CRM, payment gateways, and other business applications to create a connected retail operation.